Example Kundenkatalog

Another innovation in the services sector is electronic catalogue creation. What is behind this concept?
 

Let us imagine that a VBH customer is providing an end-user with an estimate for doors. Such an estimate usually contains a standard opener or handle, or standard protective fittings. However, the VBH customer would also like to offer alternatives such as different handle shapes or finishes such as brass or stainless steel. Up to now, he has only been able to offer these items in written form, without images. Either he gave his end-user the whole industry catalogue or his VBH catalogue, or perhaps cut out the images or – more recently – scanned them in or copied them from the internet.
This got Thomas Erhardt, VBH’s Head of Marketing, thinking: “Whatever costs us time, such as putting such a package – i.e. a catalogue – together, also costs our customers time and therefore money. If we could give them the possibility of compiling such packages themselves, that would be tremendously useful.” And this is exactly what has been done via the vbh24 customer portal. Let us go back to the customer described above who wants to offer different alternatives for window handles. He searches for the items in the OnlineShop, e.g. using the VBH catalogue CD and the item number click function. He may also refer back to the ranges defined with his VBH expert advisor.
After having gathered the items in his shopping basket and requesting the purchase price, he saves them as an offline shopping basket. If he now opens this offline shopping basket with the new VBH Excel tool, within a few minutes and at the click of a button he can create a catalogue with images and/or price lists with an appealing layout including his logo.
 

Why the Excel tool? Because using the widely used program Excel means that it is not necessary to install any new software. Now for the clever part: he can edit the text as well as the layout.
He can specify where a new page should start in his catalogue or add to or simplify the text – finished!
 

All that remains is to print out the catalogue and enclose it with the estimate. An estimate prepared in this way creates a very professional impression.

You can find further information on the electronic catalogue creation in our customer portal, vbh24. www.vbh24.de