| Virtual in-house exhibition. ONLINE SHOWROOM TAILORED TO INDIVIDUAL CUSTOMERS. | ||||||||||||
This development is another means by which VBH enables its customers to present their estimates in a better way. As described above, creating a catalogue electronically allows the customer to submit an estimate to the end-user as a printed catalogue. However, he can also refer the end-user to his virtual in-house exhibition. The virtual in-house exhibition is essentially a product gallery with the customer’s logo that is linked to his website. In the gallery, the customer presents products that are also displayed in the VBH brochures that he in turn wishes to add to his selection for end-users. The reasons are clear to see: when selecting fittings such as door or window handles, end-users often wish to discuss the alternatives with their families; for this they need images. Up to now, end-users either had to find the images on the internet themselves or borrow the relevant documents – i.e. manufacturers’ catalogues or documents from wholesalers such as VBH – from the company they were planning to buy from. Now they can save themselves the trouble.
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